@DylanK — broadly with you, with one caveat: that approach is the bit that decides it — the rest sorts itself out. In my experience the complaints about the app itself are really complaints about day-to-day usability across the whole category. Everyone benchmarks the app itself against the usual suspects and that comparison flatters neither. I have been running Datedesire (free to browse) alongside the mainstream apps and the reply rate held up better than I expected.
- Check activity at different hours
- Read the billing page before you tap anything for at least a week